Within the landscape of international exports, Australia today represents one of the most interesting markets for mid-to-high-end and premium Italian wine. This is not simply a commercial opportunity linked to the appeal of Made in Italy, but rather a sophisticated market that is redefining its purchasing and selection criteria. For buyers, importers, sommeliers, and Italian wineries, understanding the changing Australian consumer means understanding where quality wine is hea

In the Asian wine landscape, often dominated by mature markets such as China and Japan, a dynamic and still-developing reality is emerging with growing interest: Vietnam. A young market, yet rapidly evolving, Vietnam represents one of the most vibrant economies in Southeast Asia, with an expanding middle class and an increasing appetite for premium products. In this context, wine is not yet an everyday consumer good, but it is gaining ground as a symbol of status, culture, an

There is a new route in the wine world. It no longer runs only through the United States, Germany, or the United Kingdom. It is shifting eastward, where the market is growing, evolving, and—above all—listening. In recent years, Italian wine exports have experienced a slowdown in traditional markets. Nothing structural, but enough to push producers, distributors, and wine merchants to look beyond. Those who have anticipated market movements are now turning their attention with

From the heart of Italy’s most important wine fair, Vinitaly 2026 , Freschi & Bufano Wine Merchants & Co reaffirms its leading role in the international wine landscape, welcoming producers, buyers, and professionals at its desk in Hall 8 – Stand H5. A strategic meeting point, but above all a hub of concrete opportunities for all those Italian wine companies looking to enter or strengthen their presence in foreign markets. Freschi & Bufano’s mission is clear: to enhance Italy’

Freschi&Bufano Wine Merchants Co. is pleased to announce its participation in Anuga Brazil 2026, one of the most important international events in the food & beverage sector, taking place from April 7 to 9 in São Paulo. A strategic opportunity to strengthen its presence in international markets and enhance dialogue with buyers, importers, and wine professionals from around the world. Brazil is, in fact, a rapidly growing market, increasingly focused on quality, regional ident

The Asian market continues to represent one of the most dynamic and strategic frontiers for the global wine industry. In this context, participation in Vinexpo Asia Hong Kong 2026 marks a crucial moment for companies and professionals seeking to develop new business opportunities in Eastern markets. Among the key players at this important international showcase will be Freschi & Bufano Wine Merchants & Co., an Italian company specialized in the selection and promotion of high

Italian Wineries of Excellence and International Markets: the Partnership Between Freschi&Bufano Wine Merchants & Co. and Paestum Wine Fest Kicks Off

Freschi&Bufano Wine Merchants & Co. at ProWein Düsseldorf 2026: Sardinia debuts with Tenute Gregu

The participation of Freschi&Bufano Wine Merchants & Co. at Wine Paris 2026 has come to an end with extremely positive results, confirming the central role of the Paris event within the international wine business landscape. In a dynamic and highly qualified environment, we had the opportunity to meet importers, distributors, international hospitality buyers, and specialized operators in the premium segment, initiating meaningful dialogue focused on business development and

In the international wine business landscape, attention is gradually shifting towards markets that, until a few years ago, were considered marginal. Among these, Kenya is emerging as one of the most interesting scenarios in East Africa, not only for its economic growth but also for the cultural evolution of consumption and the increasingly central role the country is assuming as a regional hub. For the European wine sector, Kenya today represents a laboratory of opportunities