Freschi&Bufano Wine Merchants & Co. at ProWein Düsseldorf 2026: Sardinia debuts with Tenute Gregu

The participation of Freschi&Bufano Wine Merchants & Co.  at Wine Paris 2026  has come to an end with extremely positive results, confirming the central role of the Paris event within the international wine business landscape. In a dynamic and highly qualified environment, we had the opportunity to meet importers, distributors, international hospitality buyers, and specialized operators in the premium segment, initiating meaningful dialogue focused on business development and

In the international wine business landscape, attention is gradually shifting towards markets that, until a few years ago, were considered marginal. Among these, Kenya is emerging as one of the most interesting scenarios in East Africa, not only for its economic growth but also for the cultural evolution of consumption and the increasingly central role the country is assuming as a regional hub. For the European wine sector, Kenya today represents a laboratory of opportunities

Export today represents one of the main growth drivers for the wine sector. However, entering international markets requires much more than a good product: it takes method, expertise, and a clear strategy. In this article, we share the key criteria for identifying wineries that are truly export-ready—those capable of approaching global markets in a structured and sustainable way. Quality as the starting point Every internationalization journey begins with the wine itself. Hig

Freschi&Bufano curates the entrance of Tenuta Fratini, creating a welcoming gateway that reflects the winery’s commitment to quality, elegance, and Tuscan winemaking tradition.

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Significant changes are occurring in the African wine market in recent years: a constant growth not only in volume but also in quality, demand for premium wines, and consumer awareness. For companies like Freschi&Bufano Wine Merchants & Co., this scenario represents not only a challenge but an extraordinary opportunity to contribute, innovate, and grow together. Why now is the right time Some key elements are driving this trend: Expansion of the middle class: More disposable

From November 7th to 11th, 2025, Merano will host producers, operators, and wine professionals from all over the world, in a setting that for over thirty years has represented a benchmark for quality, elegance, and innovation in the sector. Freschi&Bufano Wine Merchants & Co. will be present at the XXXIV Merano Wine Festival, one of the most prestigious events dedicated to the world of wine and international oenological excellence. In this edition, we will actively participat

Freschi&Bufano Wine Merchants & Co. continues its path of international expansion, recording a constantly growing presence in the Eastern European and Belgrade markets. The development strategy, based on a careful selection of Italian producers, combined with a targeted commercial vision and consolidated relationships with local partners, is allowing the brand to establish itself as a reference point for quality Italian wine in the Balkan and Eastern European countries. The g

The first week of October 2025 will see Freschi&Bufano take center stage at four international wine & business events, further...