In the Asian wine landscape, often dominated by mature markets such as China and Japan, a dynamic and still-developing reality is emerging with growing interest: Vietnam. A young market, yet rapidly evolving, Vietnam represents one of the most vibrant economies in Southeast Asia, with an expanding middle class and an increasing appetite for premium products. In this context, wine is not yet an everyday consumer good, but it is gaining ground as a symbol of status, culture, and refinement....

From the heart of Italy’s most important wine fair, Vinitaly 2026 , Freschi & Bufano Wine Merchants & Co reaffirms its leading role in the international wine landscape, welcoming producers, buyers, and professionals at its desk in Hall 8 – Stand H5. A strategic meeting point, but above all a hub of concrete opportunities for all those Italian wine companies looking to enter or strengthen their presence in foreign markets. Freschi & Bufano’s mission is clear: to enhance Italy’s wine heritage...

Freschi&Bufano Wine Merchants Co. is pleased to announce its participation in Anuga Brazil 2026, one of the most important international events in the food & beverage sector, taking place from April 7 to 9 in São Paulo. A strategic opportunity to strengthen its presence in international markets and enhance dialogue with buyers, importers, and wine professionals from around the world. Brazil is, in fact, a rapidly growing market, increasingly focused on quality, regional identity, and the...