South America confirms itself as an increasingly interesting market for Made in Italy products . In May 2026, Italian exports to the four Mercosur countries — Brazil, Argentina, Uruguay, and Paraguay — reached 745 million euros , marking a growth of 21.1% compared to May 2025. The most significant data comes from Brazil , which alone recorded 582 million euros of Italian exports, an increase of 22.3%. But Uruguay and Paraguay are surprising in terms of growth: +72.2% and +95.6% respectively ....

Italian wine conquers the world when it creates relationships, not just sales

In the Asian wine landscape, often dominated by mature markets such as China and Japan, a dynamic and still-developing reality is emerging with growing interest: Vietnam. A young market, yet rapidly evolving, Vietnam represents one of the most vibrant economies in Southeast Asia, with an expanding middle class and an increasing appetite for premium products. In this context, wine is not yet an everyday consumer good, but it is gaining ground as a symbol of status, culture, and refinement....