Moscato d'Asti, China doubles production: from 1 to 2 million bottles

The Chinese market is accelerating, and Piedmont is strengthening its presence. Cadgal joins the Freschi&Bufano team.

Italian wine continues to find new opportunities in China, and this time the signal comes from Moscato d'Asti.

The Chinese market has grown from approximately 1 to 2 million bottles, a result that demonstrates the growing interest in this Piedmontese appellation. Furthermore, Moscato d'Asti recorded 55% growth in China in 2025, confirming the Asian country as one of the most attractive markets for the wine.

There is no single protagonist behind this result.

An entire system works together: producers, the Consortium, importers, distributors, wine merchants, export managers, and communications professionals who contribute every day to building value for Italian wine on international markets.

When the territory becomes international

The success of Moscato d'Asti in China demonstrates how important it is today to bring to foreign markets not just a bottle, but a history, a territory, and a recognizable identity.

And it is precisely in this scenario that Cadgal fits in, a Piedmontese company deeply tied to the territory and the culture of Moscato.

Its philosophy meets that of Freschi&Bufano Wine Merchants & Co., giving life to a new collaboration oriented towards international development and the creation of new connections with buyers and importers.

For Freschi&Bufano, this means adding to their portfolio a company with a strong Piedmontese identity and a particularly interesting product in the context of the growing Asian market.

For Cadgal, this means joining an international network dedicated to the commercial development and promotion of Italian companies in foreign markets.

The challenge is now The doubling of bottles sold in China is an important fact, but above all it represents a starting point.

The challenge for Italian wine will be to transform market growth into lasting relationships, qualified distribution, and value for producers.

Moscato d'Asti demonstrates that when territory, product, and teamwork meet the needs of an international market, new opportunities can arise.

And the new collaboration between Cadgal and Freschi&Bufano was born with this very vision: from Piedmont to the world, through new connections.

Freschi&Bufano Wine Merchants & Co.

Andrea Moscariello

Brand Ambassador