Vinitaly 2026: A bridge between Italian wine and the world

From the heart of Italy’s most important wine fair, Vinitaly 2026, Freschi & Bufano Wine Merchants & Co reaffirms its leading role in the international wine landscape, welcoming producers, buyers, and professionals at its desk in Hall 8 – Stand H5. A strategic meeting point, but above all a hub of concrete opportunities for all those Italian wine companies looking to enter or strengthen their presence in foreign markets. Freschi & Bufano’s mission is clear: to enhance Italy’s wine heritage by taking it beyond national borders, with a structured, modern, and results-oriented approach. Participating in Vinitaly 2026 means offering a privileged showcase to wineries already in its portfolio, while also opening the door to new businesses eager to grow.

Thanks to a well-established commercial network and deep knowledge of international markets, Freschi & Bufano acts as a true accelerator for Italian wine exports. Leading this international vision are the two CEOs, Sabatino Bufano and Ugo Freschi, key figures in the wine export sector. Their work translates into targeted strategies, business development, and effective product positioning in foreign markets.

It’s not just about selling wine, but about building identity, telling the story of territories, and creating lasting connections between Italian producers and international buyers. Supporting the leadership is a qualified team that assists at every stage of the process: from selecting target markets to managing negotiations, all the way to logistics and commercial follow-up. A comprehensive service designed to relieve companies of operational complexity and allow them to focus on product quality.

During Vinitaly 2026, the stand becomes a dynamic space where:

• companies can present their wines to buyers from all over the world

• industry professionals can discover new selected labels

• concrete collaborations and business opportunities are created

In an increasingly competitive market, having a structured partner like Freschi & Bufano means turning potential into results.

Hall 8 – Stand H5: this is where Italian wine meets the world. And with Freschi & Bufano, the world becomes an accessible market.