The participation of Freschi&Bufano Wine Merchants & Co.  at Wine Paris 2026  has come to an end with extremely positive results, confirming the central role of the Paris event within the international wine business landscape. In a dynamic and highly qualified environment, we had the opportunity to meet importers, distributors, international hospitality buyers, and specialized operators in the premium segment, initiating meaningful dialogue focused on business development and the creation of...

In the international wine business landscape, attention is gradually shifting towards markets that, until a few years ago, were considered marginal. Among these, Kenya is emerging as one of the most interesting scenarios in East Africa, not only for its economic growth but also for the cultural evolution of consumption and the increasingly central role the country is assuming as a regional hub. For the European wine sector, Kenya today represents a laboratory of opportunities: a market that...

Export today represents one of the main growth drivers for the wine sector. However, entering international markets requires much more than a good product: it takes method, expertise, and a clear strategy. In this article, we share the key criteria for identifying wineries that are truly export-ready—those capable of approaching global markets in a structured and sustainable way. Quality as the starting point Every internationalization journey begins with the wine itself. High quality, strong...