Freschi&Bufano Wine Merchants & Co. at ProWein Düsseldorf 2026: Sardinia debuts with Tenute Gregu

Freschi&Bufano Wine Merchants & Co. confirms its presence at ProWein Düsseldorf 2026, one of the most prestigious events on the international wine scene, with a dedicated desk for scouting, networking, and international business development.

This participation marks a further step in the company’s journey to consolidate its role as a strategic hub for promoting high-quality Italian wine, with a specific focus on small and medium-sized producers with a strong sense of identity. The presence at ProWein is not merely an exhibition but serves as a true representative and business development desk, designed to facilitate B2B meetings with importers, buyers, and industry stakeholders.

Among the key highlights of the 2026 portfolio is the debut of Sardinia, represented by Tenute Gregu, a rising winery that authentically interprets the viticultural heritage of Gallura.

The winery stands out for:

• A production deeply rooted in the granitic terroir of Gallura;

• The promotion of native grape varieties, with a particular focus on Vermentino di Gallura DOCG;

• A production vision oriented toward sustainability and enological precision;

• Wines of great identity, characterized by sapidity, verticality, and aromatic finesse.

The addition of Tenute Gregu strengthens the mission of Freschi&Bufano: to tell the story of territories through recognizable wines capable of engaging with international markets without losing their authenticity. With the inclusion of Sardinia and Tenute Gregu, Freschi&Bufano Wine Merchants & Co. continues to build a portfolio that is not just a selection of labels, but a consistent narrative of territories, people, and production identities.

ProWein 2026 thus becomes not only a showcase but a place of connection between wine cultures, where tradition and commercial strategy meet to generate value.