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Staff Training Courses

Macro-Category A – Commercial Training (Export & Sales)

Programs designed to enhance commercial skills in the wine sector, from export to client management, boosting sales and international relationships.

Sales Techniques in the Wine Business

  • Objectives: Improve sales skills in the wine sector, understand client needs, and increase revenue.

  • Duration: 8 hours (1 day)

  • Mode: Online

  • Price: 300 CHF

Communication and Management of the International Client

  • Objectives: Improve communication with international clients, manage negotiations, and build lasting relationships.

  • Duration: 6 hours

  • Mode: Online / On-site

  • Price: 250 CHF

Preparation for Trade Fairs and Professional Tastings

  • Objectives: Prepare staff for events and tastings, enhance the product, and create networking opportunities.

  • Duration: 4 hours

  • Mode: Online / On-site

  • Price: 200 CHF

Category B – Front of House & Sommelier Training

Training programs focused on professional wine service, food and wine pairing, cellar management, and front-of-house skills for sommeliers and restaurant staff.

Wine Service (Step by Step)

  • Objectives: Learn professional wine service techniques, from selection to uncorking.

  • Duration: 5 hours

  • Mode: On-site

  • Price: 200 CHF

Internal Cellar Management

  • Objectives: To know how to recommend the right wine based on the dishes, thereby enhancing the customer's gastronomic experience.

  • Duration:4 hours

  • Mode: On-site

  • Price: 200 CHF

Internal Cellar Management

  • Objectives: Organize and enhance the wine cellar of a restaurant or wine bar.

  • Duration: 3 hours

  • Mode: On-site

  • Price: €180

Macro-Category C – Wine Marketing & Communication Training

A series of training programs designed to enhance communication skills in the wine industry, from effective storytelling to digital marketing and social media strategies, helping wineries and hospitality businesses strengthen their brand and connect with their audience.

Wine storytelling

  • Objectives: Tell the story of wine in an engaging way to build customer loyalty and increase sales.

  • Duration: 4 hours

  • Target audience: Marketing managers, communication professionals, sommeliers

  • Mode: Online / On-site

  • Price: 200 CHF

Digital Strategies for Wineries and Restaurants

  • Objectives: Create an effective digital presence and manage targeted online campaigns.

  • Duration: 6 hours

  • Target audience: Marketing managers, winery and restaurant owners

  • Mode: Online

  • Price: 250 CHF

Social Media Management and Personal Branding in the Wine Sector

  • Objectives: Strengthen personal and corporate online presence, building relationships and reputation.

  • Duration: 5 hours

  • Target audience: Social media managers, sommeliers, winery owners

  • Mode: Online

  • Price: 220 CHF

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