ProWine São Paulo 2026: Driving the Italian Wine Business in Latin America

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October 6 – 8, 2026 - Hall blue Stand J17

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São Paulo, Brazil

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Freschi & Bufano returns to South America to participate in ProWine São Paulo 2026, established as the absolute benchmark and premier hub for the wine and spirits business across Latin America.

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On this major international stage, we are proud to introduce an exclusive portfolio of outstanding wines. This collection serves as a direct expression of the artistry, dedication, and unique terroirs represented by our elite Italian partner wineries.

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We invite importers, sommeliers, and industry leaders to visit us in São Paulo to explore the stunning diversity of Italian winemaking. Meet our professional team, discover strategic business opportunities, and enjoy a curated tasting experience featuring labels that masterfully combine family tradition with contemporary excellence. Let us guide you through a selection built entirely on passion, heritage, and world-class quality. See you in São Paulo!

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