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Creating Your Personalized Wine List

A professional service dedicated to restaurants, hotels, and wine & hospitality businesses that want to stand out with a well-crafted, coherent wine list built around their unique identity.

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Schizzo del bicchiere di vino

OUR SERVICES 

1. Analysis of Your Brand Philosophy

Before designing an effective wine list, we carefully analyze:

  • the style of your cuisine or gastronomic offer

  • your customer target

  • your brand identity and market positioning

  • the story and values you want to communicate

Goal: create a wine list that truly represents you and reflects your vision.

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2. Wine List Design

 

We design your wine list with a technical and strategic approach:

  • definition of categories

  • balance between local, national and international labels

  • selection of both indigenous and international grape varieties

  • clear, elegant and functional graphic organization

  • food pairing consulting to increase sales

Result: a wine list that is visually appealing, easy to read, and intuitive for both staff and customers.

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3. Producer Selection & Inventory Management

 

We support you in choosing the wineries best suited to your business:

  • scouting reliable producers

  • analysing value for money

  • building a selection consistent with your menu

  • optimising inventory to reduce stock levels and increase turnover

Benefit: a solid, strategic and sustainable assortment.

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4. Creation of Professional Catalogues

 

In addition to the wine list for your venue, we create catalogues designed for:

  • B2B sales

  • Corporate presentations

  • E-commerce and export

  • Buyers and importers

We include photography, technical descriptions, storytelling, and professional layouts.

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Service Workflow

Step 1 — Initial Consultation
Call or meeting to understand the identity, target audience, needs, and style of the establishment.

Step 2 — Analysis & Preliminary Proposal
Study of the company philosophy and proposal for the wine list structure.

Step 3 — Selection of Labels & Definition of Categories
Thoughtful selection of wines based on the gastronomic line and brand identity.

Step 4 — Inventory Optimization (Optional)
Analysis of stock and turnover to improve management and purchasing.

Step 5 — Graphic Design & Drafting
Professional layout, texts, descriptions, and storytelling.

Step 6 — Final Delivery & Training (Optional)
Delivery of the finalized wine list and staff training on:

  • Reading the wine list

  • Upselling techniques

  • Wine-food pairings

  • Managing tastings

Realization Timelines

Based on complexity:

  • Basic Wine List: 7–10 days

  • Complete Wine List with Producer Selection: 10–15 days

  • Professional Catalogues: 7–12 days

  • Staff Training: Scheduled upon request.

Dedicated Training (Optional)

We offer mini-courses dedicated to your staff covering:

  • Effective use of the wine list

  • Table-side sales strategies

  • Cellar management

  • Correct wine service

  • Pairings and menu matching.

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